Skip to main content

For a long time considered a male domain, finance is becoming more and more of a woman’s business.

Why this shift?

  1. First of all, because women now occupy increasingly important positions in society, and consequently earn considerable salaries which require us to offer them a customized service,
  2. Secondly, it’s important to point out that more and more women have chosen to be single, and are therefore looking to secure their income and optimize their cash flow,
  3. Finally, it’s worth noting that the educational level of Tunisian women today is not the same as it was 20 or even 10 years ago. We therefore owe them explanations and professional answers to their often well-founded requests and complaints, at the risk of finding them with the competition!

BTL has therefore taken the time to calibrate and optimize its MY LADY offer for mothers, wives, daughters and even grandmothers,